MAN revealed their new CiTE 18 at the 67th IAA Commercial Vehicles in Hannover presenting digital solutions for the future driving experience. An inspiring road movie introduced the truck before it finally entered the stage.

The World Premiere brought visual and audio layers together, creating an illusion of time, space and movement, supported by artistic live performances in the air and on the ground.

To celebrate the new generation of Trucks by MAN we send one on a journey from Munich to Bilbao, where the truck was finally presented to a select audience. To keep the excitement high the truck was covered with mirror foil – but in fact it wasn’t.