YOU RARELY HAVE THE OPPORTUNITY TO DESIGN SOMETHING COMPARABLE AND EVEN MORE RARELY TO DRIVE IT
As part of BMW’s 100th anniversary celebrations, the engineers were allowed to develop their vision of the future for the brand. Without limits. Together with the BMW developers and designers, we brought the study to life and created a CGI film that showcases the visionary movable front fenders and emotionally demonstrates the various driving modes.
CATCHING A GLIMPSE Of how driving will look in the future
THE VEHICLE HAS TWO MODES
EASE AND BOOST.
OUR MODE WAS ACTION.