Porsche Cayenne IAA

From the surface to the core

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the new Porsche Cayenne

The audience was taken on an emotional journey through the cars living worlds to the actual product reveal. An unusual staging for the new Porsche Cayenne at the International Motor Show.

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It’s a wrap

The new Porsche Cayenne and the Cayenne Turbo were covered during the reveal by a white polygonal projection surface.
The interplay of moving images, sounds, light effects and 3D Mapping creates an atmosphere that perfectly describes the unique Porsche DNA.

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