PORSCHE TAYCAN
WORLD PREMIERE
SOUL ELECTRIFIED
3 CONTINENTS ONE WORLD PREMIERE
Equipped with the strong heritage the new Taycan is everything you expect from a Porsche – but with a truly electric soul. To bring this powerful concept to life we took inspiration from the most powerful sources of sustainable energies:
wind, sun and water. Here, at a wind farm in China, the mighty Niagara Falls in North America and a solar farm in Germany is where we produced a fluid design concept that brings Porsche into an electrifying future.
The power of sustainable ENERGIES
To visualize the power of the sun, the wind and water we rendered hours of fluid simulations and mastered fire to electrify the Porsche soul. With our in-house motion-capturing-technology and a professional performer, we captured the uniqueness of each element and brought it to life – symbolizing the electrified soul of Porsche Taycan.
The final premiere happened simultaneously on three continents at different locations, the Niagara Falls, a solar farm near Berlin and a wind farm in the province of Fujian. By visualizing all these power sources, we staged the sustainable Taycan with a feast for the eyes.
ONE TEAM.
BOUNDLESS POSSIBILITIES.
Only if you bring the best craftsmen, creatives, technologists and producers together you can create experiences that leave an impression. To make this complex live experience happen – on three continents simultaneously – we had to coordinate creative content and local conditions to perfection. That’s how we brought it all together for a spectacular world premiere.
