VW Summit IAA 2023

At the IAA Mobility 2023 in Munich, congaz took over the media production for the VW Summit, including the impressive LED wall. Our team was responsible for the creative design of the graphic bracket, the animation of transitions and the cinematic staging of all Volkswagen Group brands.

The result was a visual concept that skillfully captured the Group’s brand identity and ran as a common thread through all presentations. The design created a uniform basis on which each Group brand could tell its individual story without losing sight of the overall appearance.

Each brand received customized, informative and appealing content that clearly and concisely presented its innovative strength.

We also designed an interactive experience for Cariad, the VW Group’s software company. This presented Cariad’s software solutions in an intuitive way and offered visitors an interactive experience through the integration of touchscreen elements and tokens.

With these projects, congaz once again demonstrated its ability to realize complex media requirements in appealing visual experiences. Our solutions helped to communicate the Volkswagen Group’s brand message clearly and effectively.