HYUNDAI’S
»DESIGN YOUR OWN WORLD«

A VISION OF
AUTONOMOUS DRIVING

Autonomous driving can be so much fun. Six cocoons were the playground for the games, a 360° panoramic film presentation the environment, congaz added to Hyundai’s booth at the CES in Las Vegas.

congaz — Hyundai_CES_Michael_Jungblut_ATELIER_BRUECKNER_06

ENJOYABLE
COCOONING

The driver’s cockpit becomes an intelligent multifunctional capsule. The spherical glass cocoons react to the users and change their equipment as needed.

For example, they can be transformed from a relaxing meditation environment into a fully equipped office space for conference calls or a rowing competition.

congaz — Hyundai_CES_Michael_Jungblut_ATELIER_BRUECKNER_05
congaz — Hyundai_CES_Michael_Jungblut_ATELIER_BRUECKNER_04
congaz — Hyundai_CES_Michael_Jungblut_ATELIER_BRUECKNER_01

JUMP & RUN IN 
THE FAST LANE 

Each cocoon can perform a total of four sample modes. Surrounded by a 360-degree screen, the visitors of Hyundai’s trade show, which is designed by ATELIER BRÜCKNER, move through a bustling city of the future.

In addition, they will learn what role the intelligent vehicle will play in the everyday life of a family in the future. For this purpose, films can be played on the panes of cocoons.

congaz — csm_Hyundai_CES_Michael_Jungblut_ATELIER_BRUECKNER_07_0fbd40fe42
congaz — hyundai-head-poster-2
congaz — Hyundai_CES_Michael_Jungblut_ATELIER_BRUECKNER_03