BMW Product and Brand Experience

DYNAMIC
ARCHITECTURE

congaz — BMW_PBE_7

dynamic light

Working with the depth of the entire hall, the dynamic light architecture as dynamic stage element built the stage for the active driving reveal of the cars. During the show of the active driving reveal the LED opens up and closes in different ranges opening the stage for the reveal cars. The LED frames the portal and is a visual addition to the active driving, sound and light architecture.

congaz — BMW_PBE_3
congaz — BMW_PBE_1
congaz — BMW_PBE_4
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