BMW THE NEXT 100 YEARS
THERE IS NO BLUEPRINT FOR SOMETHING LIKE THIS
When screens are bigger than ever before. When an iconic brand has its 100th anniversary and longs for perfection. When something has never been done before and when it takes another 100 years for the next wish to make it perfect.
BMW 100th birthday
Under the banner of THE NEXT 100 YEARS, BMW celebrated its 100th birthday with 2,000 international guests in Munich’s Olympic Hall.
Narrator Rufus Beck guided the audience through an emotional staging of projections, music, poetry, interactive performances and kinetic sculptures. The finale ended with the world premiere of the BMW VISION NEXT 100 vision vehicle.
A breathtaking experience
Together with the lead agency VOK DAMS and the internationally renowned media artist Andree Verleger, we developed an hour-long show which immersed the audience in new worlds thanks to multi-screen projections on large-format screens, stages and floors on a total projection area of over 4000 m² with 168 projectors. Dancers, aerial acrobats and 27 show cars and motorcycles worked in perfect harmony with the multimedia projection to create a breathtaking show experience.
A sensational brand event
A sensational brand event that embodies the joy of driving – yesterday, today and in 100 years time.
Highest Resolution Projected Image
The Guinness Book of Records subsequently awarded the title of “Highest Resolution Projected Image”.
