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Show & Event

Events that let people feel a brand 

At congaz, a great show does not start with the LED wall but with the question of what the audience should feel and take away about the brand. Because creation and technology work side by side under one roof, we develop stagings that can be realised on any stage, and technology that serves the dramaturgy – so that the product and the brand end up at the centre.

In practice, that means show content and LED content for large surfaces, stage formats for world premieres, brand events and conferences, trade fair appearances and immersive spaces. Often a trade fair film or product film, interactive exhibits and social media content extend the experience beyond the event itself.

Examples: the show for the 25th anniversary of the DWS investor conference at the Alte Oper Frankfurt (2025) and the 2026 investor conference, BMW’s centenary show (2016), the Merck Curiosity Space for the company’s 350th anniversary (2018), the presentation of the Klitschko brand identity at the Elbphilharmonie and the launch of the Mercedes-Maybach S-Class in China.

From the idea through concept, design and content to delivery on site: all from a single source.

Lenovo world premieres at IFA

For IFA 2026, Lenovo once again opens the doors of Lenovo Innovation World to a select audience of industry experts. The press conference becomes one continuous media experience: from the welcome loop through the countdown and opening film to the keynote unveiling this year’s new products.

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When the clay world opens up

We develop the entire world premiere of the ŠKODA EPIQ out of the campaign. The starting point is the Play-Doh campaign by Thjnk: a playful, colorful world made of clay, full of characters. We translate this world onto the stage and turn it into the complete staging of the world premiere. We give the set build its digital depth and develop the media for the reveal – produced as a hybrid, partly in 3D and partly with AI, and implemented playfully with many clay characters. The highlight is the LED wall opening up for the actual vehicle reveal.

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DWS Investor Conference 2026

We partnered with insglück to bring DWS’s Investment Conference 2026 to life — from the first idea to the final show. With precisely staged moments, a clear dramaturgy, and countless details that ultimately came together seamlessly. The highlight: the performance by Mona & Laura. Pre-produced content met live choreography and merged into one on stage.

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VOLKSWAGEN
BRAND EXPERIENCE 2025

Volkswagen entrusted us with the realization of the Brand Experience 2025, which took place at the Messe Düsseldorf—a spectacular brand show featuring 10 car reveals, the Medianight, and the world premiere of the ID. EVERY1.

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DWS Investor Conference 2025

For its 25th anniversary, DWS invited guests to the Alte Oper in Frankfurt. Inspired by the venue, a project entitled “The Sound of Finance” was created—a dialogue between artificial intelligence and live classical music. Using AI, the performance of the MSCI Index was translated into music—its highs and lows transformed into a captivating composition, accompanied by stunning visuals and a dazzling light show.

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DWS IK 24
»Connecting the dots«

This year, we once again made a significant contribution to the DWS investor conference. congaz developed, created, and produced the spectacular intro show. Together with choreographers, dancers, and lighting designers, we staged this impressive event in the Alte Oper in Frankfurt.

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PORSCHE TAYCAN WORLD PREMIERE

Canada, China, Germany. A stunning visual experience, inspired by sustainable energies like wind, sun and water, marks the future for Porsche. The live-communication-project celebrated the new electric Porsche Taycan simultaneously on 3 continents.

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MAN WORLD PREMIERE

The World Premiere brought visual and audio layers together, creating an illusion of time, space and movement, supported by artistic live performances in the air and on the ground.

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BMW THE NEXT 100 YEARS

When screens are bigger than ever before. When an iconic brand has its 100th anniversary and longs for perfection. When something has never been done before and when it takes another 100 years for the next wish to make it perfect.

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Porsche Cayenne IAA

From the surface to the core. The audience was taken on an emotional journey through the car's living worlds to the actual product reveal. An unusual staging for the new Porsche Cayenne at the International Motor Show.

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TELEKOM DIGITAL X

Digital X is the hotspot for digital innovation. Over 160 top speakers talk about and discuss the future. From AI, internet of things, 3D-printing to AR. Sponsored by Telekom this event is the competence hub for innovation.

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