HYUNDAI'S AUTONOMOUS DRIVING EXPERIENCE
A VISION OF
AUTONOMOUS DRIVING
Together with Atelier Brückner and the Hyundai headquarter in Seoul, we created a unique world of experience around the topic of “autonomous driving”. A 360° panoramic film with our virtual avatar “Maya” was the centrepiece of the Hyundai stand at the CES in Las Vegas. In four cocoons, visitors were able to embark on a driving simulation and pass their time with fun games and activities.
ENJOYABLE
COCOONING
The driver’s cockpit becomes an intelligent multifunctional capsule. The spherical glass cocoons react to the users and change their equipment as needed.
For example, they can be transformed from a relaxing meditation environment into a fully equipped office space for conference calls or a rowing competition.
JUMP & RUN IN
THE FAST LANE
Each cocoon can perform a total of four sample modes. Surrounded by a 360-degree screen, the visitors of Hyundai’s trade show, which is designed by ATELIER BRÜCKNER, move through a bustling city of the future.
In addition, they will learn what role the intelligent vehicle will play in the everyday life of a family in the future. For this purpose, films can be played on the panes of cocoons.
