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Interactive

Experiences

Experiences that make the audience part of the brand

At congaz, interaction is not an effect but a way of making a brand and its product tangible – quite literally. Because we develop the idea and the technology together, we create exhibits that work intuitively, fit the brand and still delight the hundredth visitor.

This includes interactive exhibits and touch stations, gamification and playful product experiences, AI photo and selfie stations, audience interaction in shows, and immersive spaces and exhibitions – often combined with content that visitors take straight into their social media.

Examples: the installation in the Singapore Pavilion at EXPO 2025 with Milla & Partner, in which drawn dreams set off on a journey; the ID. CROSS Infinity Loop and the AI selfie box for Volkswagen at IAA Mobility 2025 with the agency The Y; the touch table for CARIAD at IAA 2023; the Merck Curiosity Space (2018); and the digital world premiere of the HOMAG Drillteq.

From the idea through interaction design, programming and content to installation: all from a single source, from Düsseldorf. See also: shows and trade fairs and film and CGI.

When visitors play the lead

At the 44th ESCRS Congress in London, ZEISS Medical Technology presents a new, modular trade fair and congress concept: clinic-inspired and transferable to other booth sizes, markets and specialties. METZLER VATER creates the architecture, design, communication concept and content. We program and implement the AI experience and the gamification tool: the ZEISS AI Selfie Box.

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IAA 2025
Volkswagen Selfie-Box

Together with the agency The Y, we developed an exhibit for Volkswagen that turned IAA visitors into the main characters of personalized films in just seconds. A selfie, a quick personality question, and the choice of their dream Volkswagen — and the AI generated a photorealistic clip from it.

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EXPO 2025
Singapore Pavilion

For the Singapore Pavilion at EXPO 2025, visitors are invited to draw, write, or scribble their dreams on digital tablets, sending them on a poetic journey through a captivating light installation. From there, they ascend a long corridor leading to the heart of the pavilion — a spectacular central dome filled with a dreamful illustrated world, where all dreams become integrated.

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VOLKSWAGEN IAA
ID. CROSS Concept

The Volkswagen ID. CROSS Infinity Loop redefines creativity through AI. In collaboration with The Y, we created an immersive space where vision, art, and technology merge into a captivating experience — bringing the ID. CROSS Concept to life through dynamic visuals, sound, and motion.

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MCDONALDS »WOWBALL«

Inside the walk-in snowball located in front of the baroque „Residenzschloss“ in Ludwigsburg, visitors delved into a media-staged, immersive 360-degree winter wonderland, brought to life by a fascinating 360-degree dome projection.

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Cariad "Exponat"

For CARIAD we developed an interactive exhibit. Using touch functions and tokens, the visitor can explore the themed world of the Volkswagen Group software manufacturer.

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C&A fashion show

Inspired by the Muse: Texture landscapes in a continuous flow of imagery tell of the fantasies that led to the C&A Autumn Winter Collection. The awakening dawn is accompanied by a deep and intense voice that portrays the muse.

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