New tools interest congaz when they make a brand experience better, faster or possible in the first place. That is why we test them early, understand them in detail and use them so that, in the end, it is not the technology that stands out but the product and the brand.

Generative AI is a tool we use throughout creation and production: for visual worlds, films and backgrounds, for custom-trained models of vehicles and people, and for interactive formats. It runs on our own locally operated infrastructure – without uploading sensitive data to the cloud. Together with our TISAX certification (assessment level 3), this makes it suitable for prototypes and confidential pre-launch material as well. Real-time 3D, motion capture and face tracking complete the toolkit.

Examples: the trade fair presence of Volkswagen Commercial Vehicles at IAA Transportation 2026, whose content was created entirely with AI – including LED show, music, social media and an interactive exhibit – and the Vaillant trade fair trailer, which combines a bluescreen shoot with AI-generated backgrounds.

This is how innovation flows into every one of our fields: shows and trade fairs, film and CGI and interactive experiences – all from a single source, from Düsseldorf.