ZEISS AI Selfie Box ESCRS 2026
When visitors play the lead
At the 44th ESCRS Congress in London, ZEISS Medical Technology presents a new, modular trade fair and congress concept: clinic-inspired and transferable to other booth sizes, markets and specialties. METZLER VATER creates the architecture, design, communication concept and content. We program and implement the AI experience and the gamification tool: the ZEISS AI Selfie Box.
Experience it yourself,
and it stays with you
Visitors choose a technology, have their portrait taken and receive a personalized AI video on their smartphone a few minutes later. In it, they themselves stand in a crystalline London setting – side by side with current ZEISS products, including the optical lenses and the VISUMAX surgical platform. Instead of looking at a product on a pedestal, the visitor becomes the star of the brand film.
More contacts than the year before
The result: more total contacts than the year before, nearly 400 of them through the AI activation alone. On top of that comes personalized content that goes straight from the congress into participants’ networks.
A workflow that adapts
The Selfie Box is not a one-off but a workflow. We already use it for Volkswagen, ZEISS and Magirus, and the setup adapts to different brands and occasions. That mirrors the core of the ZEISS concept: a system that transfers to every booth size, market and specialty.