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Creative Studio for Brand Experiences. We combine creation and technology at the highest level.

congaz is a creative studio for brand experiences based in Düsseldorf. For more than 20 years, we have been combining concept, creation and technology into brand experiences – in spaces, on stages and at trade fairs, in exhibits and interactive formats, and on into social media.

We develop ideas that can be built because we understand the technology – and technology that serves the idea. The experience of the brand and its product always comes first. For brands such as Volkswagen, Lenovo, Deloitte, Armani and Vaillant.

We make company culture tangible

At the Deloitte Greenhouse in Düsseldorf, people come together to work on complex questions and gain new perspectives. The space is designed to break through fixed patterns of thinking and make decisions possible. For this purpose, Congaz develops immersive films that make exactly this moment tangible: the breakthrough.

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When the campaign becomes the stage

For the ŠKODA EPIQ world premiere, we gave the set build its digital depth. Based on the Playdoh campaign for the vehicle, we developed the media for the reveal, which was implemented playfully with many clay characters. The highlight was the LED wall opening up for the actual vehicle reveal.

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Lenovo world premieres at IFA

For IFA 2026, Lenovo once again opens the doors of Lenovo Innovation World to a select audience of industry experts. The press conference becomes one continuous media experience: from the welcome loop through the countdown and opening film to the keynote unveiling this year’s new products.

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When visitors play the lead

At the 44th ESCRS Congress in London, ZEISS Medical Technology presents a new, modular trade fair and congress concept: clinic-inspired and transferable to other booth sizes, markets and specialties. METZLER VATER creates the architecture, design, communication concept and content. We program and implement the AI experience and the gamification tool: the ZEISS AI Selfie Box.

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Vaillant Trade fair trailer

For the VAILLANT Trade fair trailer we completely rethought production. A classic bluescreen shoot combined with AI-generated backgrounds, precisely matched to the camera movements from the studio shoot.

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EXPO 2025
Singapore Pavilion

For the Singapore Pavilion at EXPO 2025, visitors are invited to draw, write, or scribble their dreams on digital tablets, sending them on a poetic journey through a captivating light installation. From there, they ascend a long corridor leading to the heart of the pavilion — a spectacular central dome filled with a dreamful illustrated world, where all dreams become integrated.

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IAA 2025
Volkswagen Selfie-Box

Together with the agency The Y, we developed an exhibit for Volkswagen that turned IAA visitors into the main characters of personalized films in just seconds. A selfie, a quick personality question, and the choice of their dream Volkswagen — and the AI generated a photorealistic clip from it.

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DWS Investor Conference 2026

We partnered with insglück to bring DWS’s Investment Conference 2026 to life — from the first idea to the final show. With precisely staged moments, a clear dramaturgy, and countless details that ultimately came together seamlessly. The highlight: the performance by Mona & Laura. Pre-produced content met live choreography and merged into one on stage.

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MCDONALDS »WOWBALL«

Inside the walk-in snowball located in front of the baroque „Residenzschloss“ in Ludwigsburg, visitors delved into a media-staged, immersive 360-degree winter wonderland, brought to life by a fascinating 360-degree dome projection.

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Show & Event

Stages, trade fairs and spaces where a brand comes alive.

Film & Animation

Film, CGI and animation that put the product centre stage.

Interactive Experiences

Exhibits and formats that make the audience part of the brand.

Innovation

New technology and generative AI – on our own infrastructure, in the service of the idea.