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ŠKODA EPIQ World Premiere

Project credits

Client
ŠKODA
Agency
congaz
Creative Director
Carolin Fritschi (congaz), Heiko Liebel (Schachzug)
Producer
André Meister (congaz), Tim Voit ( Schachzug)
Motion Design
Timo Wilke, Andreas Görgemann
3D/2D Artists
Christoph Schmitz, Lennart Weghaus
EDITING
Christoph Kampf, Torsten Kolander
MUSIC
Dario Albiez
Weitere Rolle
DoP: Simon Roloff, Bernd Widmann; Programmierung: Vobe Digital

When the campaign becomes the stage

For the ŠKODA EPIQ world premiere, we gave the set build its digital depth. Based on the Playdoh campaign for the vehicle, we developed the media for the reveal, which was implemented playfully with many clay characters. The highlight was the LED wall opening up for the actual vehicle reveal.

One set, digitally reimagined

The world premiere of the EPIQ took place in a colorful set build, which we extended digitally on the LED wall behind it. The entire setup was 100 percent aligned with the EPIQ campaign and its Playdoh world.

ŠKODA EPIQ World Premiere – A stage that makes the clay world tangible
ŠKODA EPIQ World Premiere – A stage that makes the clay world tangible
ŠKODA EPIQ World Premiere – Content that gives the clay world depth

Content that gives the clay world depth

Our content extended the set build with digital depth. In the digital city, our clay characters brought the cityscape to life, so there was always something new to discover.