Lenovo Pressconference IFA 2026

For IFA 2026, Lenovo once again opens the doors of Lenovo Innovation World to a select audience of industry experts. The press conference becomes one continuous media experience: from the welcome loop through the countdown and opening film to the keynote unveiling this year’s new products. Every frame comes from our studio in Düsseldorf, some of it from a custom-built AI workflow, generated in 10K for the LED wall. For the second year running, as media partner alongside Jangled Nerves.

For two years, we have been designing the keynote presentations for Lenovo Innovation World at IFA. Our standard: every statement becomes visible and every appearance gets stronger. To achieve this, we develop speaker support visuals and backgrounds that back the speakers instead of competing with them.

Whether it is the Yoga Pro 9n and Yoga 9n 2-in-1 creator laptops, the colorful IdeaPad Vibe series or the ThinkCentre X Ultra: we stage every world premiere of the keynote and give each one its own moment, with maximum stage impact.

The keynote shows what is possible: despite very little rehearsal time before the event, the presentation is timed to the second. That works because Lenovo and we operate as one team, and for us it is a prime example of good collaboration. When time is short, precision counts, and that is exactly what we are here for.

With an AI workflow we developed ourselves, we create the 8K images for the LED. Parts of the show come to life directly with AI and are upscaled to 8K: brilliant, rich in detail and ready for the LED.

The workflow is our way of using AI not as a gimmick but as a production tool. It delivers an image quality that does justice to the world premieres and gives us the freedom to get the best out of every moment, even when time is short.

We are already looking forward to 2027.