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Lenovo Pressconference IFA 2026

Project credits

Client
Lenovo
Agency
Jangled Nerves
Creative Director
Maria Düsing
Producer
Tobias Düsing, Andre Meister
Motion Design
Christian Lengger
AI Artists
Christoph Kampf
EDITING
Maria Düsing, Christoph Kampf
MUSIC
Dario Albiez
Exponate
Mayssa Kaddoura, Christoph Landers

Showtime for new launches Lenovo world premieres
at IFA

For IFA 2026, Lenovo once again opens the doors of Lenovo Innovation World to a select audience of industry experts. The press conference becomes one continuous media experience: from the welcome loop through the countdown and opening film to the keynote unveiling this year’s new products. Every frame comes from our studio in Düsseldorf, some of it from a custom-built AI workflow, generated in 10K for the LED wall. For the second year running, as media partner alongside Jangled Nerves.

Visuals that lift every speaker

For two years, we have been designing the keynote presentations for Lenovo Innovation World at IFA. Our standard: every statement becomes visible and every appearance gets stronger. To achieve this, we develop speaker support visuals and backgrounds that back the speakers instead of competing with them.

Whether it is the Yoga Pro 9n and Yoga 9n 2-in-1 creator laptops, the colorful IdeaPad Vibe series or the ThinkCentre X Ultra: we stage every world premiere of the keynote and give each one its own moment, with maximum stage impact.

The keynote shows what is possible: despite very little rehearsal time before the event, the presentation is timed to the second. That works because Lenovo and we operate as one team, and for us it is a prime example of good collaboration. When time is short, precision counts, and that is exactly what we are here for.

Lenovo Pressconference IFA 2026 – Visuals that lift every speaker
Lenovo Pressconference IFA 2026 – Visuals that lift every speaker

Brilliant AI imagery in 10K

The 10K visuals for the LED come straight out of our own AI workflow. Entire parts of the show are produced with AI in native 10K, razor-sharp down to the last detail. For us, AI isn’t a toy. It’s a real production tool. The results hold up to any world premiere, and even on tight timelines, we get the most out of every moment.


We are already looking forward to 2027.

Lenovo Pressconference IFA 2026 – Visuals that lift every speaker