Porsche Cayenne IAA

From the surface to the core

Porsche stage at the IAA with light beams on a white tent sculpture before the audience

the new Porsche Cayenne

The audience was taken on an emotional journey through the car’s living worlds to the actual product reveal. An unusual staging for the new Porsche Cayenne at the International Motor Show.

Porsche Cayenne reveal at the IAA with two vehicles and an LED wall

It’s a wrap

The new Porsche Cayenne and the Cayenne Turbo were covered during the reveal by a white polygonal projection surface.
The interplay of moving images, sounds, light effects and 3D Mapping creates an atmosphere that perfectly describes the unique Porsche DNA.

Rehearsal on the Porsche IAA stage with camera crews and lighting on a red backdrop

Project team group photo at the Porsche stand for the Cayenne premiere at the IAA