BMW
iNext World Flight
BMW VISION INEXT
THE DAWN OF A NEW ERA
The interior of the car is designed to feel like a living room, like the Favorite Room, while the showroom inside the Boeing 777F is future ready. 78.000 LEDs, 165 screens plus 10 high-performance projectors, connected by over 7,5 Km of cable were synchronized to perfection – to let viewers dive into the future with all senses. The Voronoi patterns symbolize connectivity, the lights ultimate electric power. These are perfect ingredients for a perfect world premiere.
CLEAN BOLD SEXY
The Showroom for the presentation of BMW’s new concept car was as unique as the car. Inside Lufthansa’s 777F Cargo Aircraft – the most efficient of its kind – the car was presented to trade press.
A motto that came to life in our interactive design concept. And once it took off in Munich it made its journey around the world – Munich, New York, San Francisco, Beijing – in 5 days.
5 Days.
4 Cities.
1 Car like no other.
The World Premiere of the new BMW Vision iNEXT touches all senses in an almost impossible showroom.
