With the Volkswagen ID. CROSS Infinity Loop, we demonstrated how artificial intelligence can redefine creative processes and film production. Together with the agency The Y, we developed an immersive space where conceptual vision, artistic freedom, and technological excellence converge.

The ID. CROSS Concept is brought to life through six LED screens of varying sizes, creating a spectacular visual experience. The result is a composition of seamlessly merging visuals and sound, synchronized with the movements of the vehicle on the precisely positioned turntable. A masterpiece of storytelling that draws visitors deep into the captivating world of the ID. CROSS.

Thanks to cutting-edge AI technologies, we were able to generate the content for the ID. CROSS Tower almost entirely using AI. This allowed us to create the individual scenes of the Immersive Space flexibly and tailor-made to the brand’s specific needs.

The visual language of the ID. CROSS perfectly aligns with the vehicle’s established brand image. For the first time, AI-powered 4K upscaling made it possible to showcase every detail in stunning high resolution.

Inside the ID. CROSS Infinity Loop, high-end interior renderings, AI-generated images and curated stock footage merge into a visual whole. This combination combines technical precision with artistic freedom, creating an immersive experience that takes the vehicle’s aesthetics to a new dimension. Each scene is the result of a finely tuned interplay of design, technology, emotion and Brand Identity.