For the world premiere of the Volkswagen ID. EVERY1, we were entrusted with creating the social and PR campaign – under unique circumstances. At the time, the ID. EVERY1 was still top secret. Our mission: to showcase the vehicle in a compelling way before its official reveal.

In a series of dynamic films, we first teased individual design highlights with carefully orchestrated camera movements, building anticipation step by step – until the ID. EVERY1 was finally revealed in all its glory.

We also gave the designers behind the car a voice and worked with a diverse cast to bring the vision and emotion of the ID. EVERY1 to life. Through their perspectives, we showcased the passion, innovation, and meticulous craftsmanship that went into every detail of the vehicle.

But beyond its design and technology, the ID. EVERY1 carries a deeper message: its name says it all – a car for every1. Affordable, accessible, and designed for the many, not just the few. Just like the classic “Volkswagen” of the past, it stands for mobility that unites generations and makes electric driving a reality for all.

A project full of fun, innovation and precision – just like the ID. EVERY1 itself.