Volkswagen entrusted us with the media production for the Brand Experience 2025, which took place at Messe Düsseldorf.

We created several spectacular car reveals showcasing the future of Volkswagen – exclusively for the worldwide sales team.

The highlight was the Media Night, an exclusive gathering for the press showcasing the world premiere for the ID. EVERY1.

We not only created the reveal but also developed the social media campaign—all in a highly precise and dynamic collaboration between our teams. The content was created with the concept car just before the premiere and seamlessly integrated into the show production.

In addition to the vehicle presentations, we developed a wide range of content for the Connected Campus area — an interactive, educational format that provided a platform for keynote talks, films, and speaker sessions. It served as a space to explore and discuss Volkswagen’s key future topics.

The Brand Experience 2025 extended over two weeks — an intensive and inspiring period marked by creative excellence. Thanks to the outstanding collaboration of everyone involved especially Volkswagen Event Activation Team, Volkswagen Communications Experience Team, Volkswagen Global Communication and channels and the agency Do It!

We successfully delivered an event that not only impressed Volkswagen but also captivated both the press and the audience.