BMW FORMULA E
HOW TO LAUNCH A CAR.
VIRTUALLY.
ELECTRIFYING STREETS ALL
OVER THE WORLD
THE VIRTUAL RACE STARTS IN MUNICH AND GOES TO OSLO, LONDON, NEW YORK CITY, DETROIT, MEXICO CITY, HONG KONG AND BEYOND.
Imagine to start a car race without a race car.
To show the world the new BMW iFE vehicle without the
vehicle. To transform metropolitan streets into racing
tracks we created a digital twin and made it move.
ELECTRIFYING STREETS ALL
OVER THE WORLD
The virtual race began in Munich and took us to Oslo, London, New York, Detroit, Mexico City, Hong Kong and beyond. During the day we changed locations and prepared the car, in the evening we filmed guerrilla-style on the streets of the metropolises, at night we edited and posted.
AN INTENSE TRIP SHORT BREAKS INCLUDED
#RACINGBEYOND
MY WHEELS WON’T EVEN TOUCH THE GROUND WHEN I’M RACING IN THE STREETS.
