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IAA
Communication

Project credits

Client
VDA
Agency
congaz
HEAD OF PRODUCTION
Tobias Düsing
Creative Director
Maria Brandenburg
Head of 2D
Jakob Saretz
Head of 3D
Christoph Schmitz

Dancing

into

the Future

Moving
and
Grooving

What does it feel like? Touch the invisible. Smell the freshness of design. Get a taste of what’s to come. Hear the silence of power. And see what’s impossible. 

Discover tomorrow’s mobility at the IAA. With analogue projections and lighting effects „Senses” invites to experience the future with all senses.

Film crew with camera and lights silhouetted in a violet-lit studio for IAA Communication

CREATING
AN IMMERSIVE
EXPERIENCE
BEYOND SPACE

Studio shoot with a dancer before a particle projection and camera crew for IAA Communication
Two performers holding glowing light points in their hands during the blue-lit IAA shoot
Dancer with raised arms beneath a cascade of violet light for IAA Communication